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Trademark Protection

Trademarks are used to distinguish your products in commerce: You researched the ice cream industry and are now selling a quality ice cream, at an attractive price. Satisfied customers want to buy your ice cream; however, if competitors also mark their product "Joe's quality ice cream" , customers may be deceived to buy a lower quality product; competitors thus steal from you the fruits of your work.

Moreover, by offering lower quality products, competitors damage your reputation - an important asset of your firm.

By protecting your product with a trademark, you can prevent such unfair competition.

In theory, a trademark's life is not limited at all, unlike a patent which is limited to 20 years.
This, provided you protect the trademark and pay the required Official fees.

Trademarks protect products; for services, there is Service mark protection.

A trademark can be implemented, for example, using a word or a sentence or a title or a shape or various combinations.

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Examples of Trade Marks and Service Marks registered in US

8259232 MTV CROWD CONTROL.
8258835 FIREBIRDS.
8254804 RADIANSE.
8254796 1ST CLASS SLEEPER.
8254789 LOG HOME & TIMBER FRAME HOME EXPO.
8254736 SFR.
8254684 STENCIL SYSTEMS LEADERS IN DECORATIVE CONCRETE.
78254676 MONACO ENTERTAINMENT CORPORATION.
78254665 USA.
78252939 AIR GUITAR WORLD CHAMPIONSHIPS.
78252890 "HUNTING, FISHING, CAMPING" TRIVIA.
78252874 VALUESTAR CERTIFIED.
78252871 PRESENT TRUTH MAGAZINE.
78252863 PUDDLE SHARK STUDIOS.
78252833 HAVE A WINE DAY.
78252830 PERFECT PICK.
78252824 INDUSTRIAL POWER.
78252823 ZBECKER.
78252820 VR3.
78252815 CALAFOL.
78252804 INFLUDORON.
78252623 360 COMFORT.
78252610 COMBOLOCKER.
78252608 CUSTARD.
78252602 THE GUTTER EXPERTS.
78249481 PERSONALIZED FIREARMS SAFETY.
78249475 LIFELOCK.
78238798 REFLECTIVE MOSAICS.
78236365 ASSIGNABLE LIFE ASSETS A SERVICE OF THE MEDICAL ESCROW SOCIETY.
78236347 EAS.
78235787 GRAVTEC I2I INFORMATION 2 INNOVATION.
78235396 PLAY N TRADE BUY-SELL-TRADE VIDEO GAMES & DVDS.
78234548 GLOBAL COMMAND CENTER.
78234503 CHESAPEAKE LANDING SEAFOOD CO.
78234410 CROSSROADS FOR HUMANITY STOP ALL WAR A MOVEMENT FOR THE INTERSECTION OF PEACE & INTELLIGENCE.
78234068 GRIGORIAN METHOD.
78234022 GLEAM PRODUCTS DRIVEN TO SHINE.
78233951 HF HAIR FLOWS.
78233926 WORLD MEDICAL CARD FOR SAFER MEDICAL TREATMENT WWW. WORLD-MEDICAL CENTER.COM.
78233925 THE CORNER OFFICE YOUR SHIPPING & BUSINESS SUPPORT CENTER.
78233458 BOWLINGUAL.
78232156 ONLY NATURE PROVIDES A BETTER PACKAGE.
78231661 THE WHACKY WEEDERS.
78231500 UR URBANDANA HEADWEAR.
78231338 PIN-GU.
78231236 AQUA STOP.
78231204 CALLAWAY GOLF.
78224175 EASY.
78223310 ENTERPRISE FACILITY SERVICES.
78223289 THERMION.
78222728 TRANSBANK MORTGAGE.
78222659 100% NV NAPA VALLEY.
78222608 REAL CEDAR WRCLA.
78221737 POT BROWNIES.
78221693 PFI.
78215990 JUST PLAIN SMART.
78215909 SINCE YOU CARE.
78215460 IMPLORA.
78215296 MUSICAL CHAIRS.
78215265 ROBOCAM.
78215226 HEIGHTMAX.
78214143 WATERS EDGE.
78214027 NUPRO.
78213842 LAB ADVANTAGE.
78213701 RIPPEROPOLY.
78213397 ELEPHANT RACK.
78213040 MEAL IN A BOTTLE.
78211644 SPIRIT OF THE WAVE.
78211639 HEART OF THE WAVE.
78211636 ONE OF A KIND.
78211575 BAR 10.
78210182 COPPERHEAD.
78210124 SHOE SCENTS.
78209911 NED ZANE.
78209869 SANIRISER.
78209750 YOUR DELI CONNECTION.
78207458 CHARACTER COMES THROUGH.
78207057 FLASH+.
78207056 POPS-A-DENT.
78206792 YA GOTTA BORGATA!.
78205258 SPORT LOT.
78205257 LITTLE LOT.
78204719 HOW CAN A CEREAL SO SIMPLE TASTE SO GOOD?.
78203732 MYINPUT.
78202946 THERAPY-SMART.
78202941 STRETCH-SMART.
78201551 JOURNAL OF CHILD & ADOLESCENT TRAUMA.

(Source: United States Patent and Trademark Office)

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This site presents background material preparatory to a meeting with the patent attorney.
The material does not constitute advice by a patent attorney or engineer.
You are advised to consult with a professional before reaching a decision or initiating activities to promote your invention.

Copyright © 2012 Eng. Marc Zuta, Patent Attorney